Consumers ‘Dumb’ to Mobile Phone Usability Could Hamper Mobile Commerce
“While Christmas 2004 is expected to see record mobile phone sales, new handsets supporting advanced mobile services may not yield the additional revenues that mobile operators have set their hopes on. 85 per cent of consumers admit to being ‘too dumb’ to access or use mobile services due to increasing device complexity, finding mobile phones more complex to use than 2 years ago. Nearly three quarters feel that handsets have become too difficult to navigate around.”
Users blame themselves for poor design when they should blame designers, developers, engineers, and product managers. Grrr!