Search: The Current and Next Big Thing
O’Reilly — “The key is “understanding the intention of the user and enabling them to complete a task,” added Jeff Weiner, a senior vice president at Yahoo. He said that personalization can be thought of as fitting into two boxes. There is the explicit gathering of information, where users provide information about what they do and do not like. The implicit personalization comes from tracking what the user tends to do. Weiner said that a search result must transition from a means to an end to simply being an end in itself.”