What happened to Great Out of the Box Experience?
KasLog — “This little rant isn’t about about picking on Microsoft, so much as it is about challenging Microsoft to do better. The SP2 update is a good example of what has gone wrong, and offers a glimpse of what Microsoft can do to win hearts and pocketbooks. As it is, SP2 is like a Microsoft paid advertisement for Linux.”
September 26th, 2004 at 9:06 am
I doubt OOBE was ever popular inside companies. The thought process probably goes, “If they have the box, they’re already ours.” Few understand the role this could play in decreased returns, expecially when a strict or cumbersome return policy would do just as well.
These people think nothing of spending 40 mil on a branding campaign, only to get people in front of a minimum wage kid with no training.