Guidelines for Linking
“It’s somewhat related to the last point, and I don’t see this quite as much, but there are times when a Web page will have a call to action, or a non-underlined link in a strange spot that just doesn’t look like a link, either because of it’s appearance or it’s location on the page.”
p.s. When to Link Out of Your Site
p.p.s. In the article above I wrote about the Site Domination Law (”Basically, no matter what page you develop, there will always be an entire site dedicated to the topic you cover in that single page.”) Am I right or wrong? The idea is that no single page on a topic is more powerful than an entire web site dedicated to that topic. (What does “powerful” mean?)