Neuromarketing: Unlocking the Decision-Making Process
“One of those techniques is “neuromarketing,” an approach based on neuroscience. Neuromarketing aims to map brain patterns and provide a more direct path to human decision-making.”
I love science and the scientific method but I hate when it is done this way. Bullshit science. Please be skeptical if you read this.
September 8th, 2004 at 4:27 pm
I would defy anyone reading the article to actually put anything into practice. And in a segment prone to fads and nonsense, this may just be the latest nonsense fad. An indicator of an economic upturn, if you ask me.