Profits First, Users Second
Oristus — “The purpose of this article is to challenge a core belief in usability. An argument is made that profits are more important than users since organizations cannot survive without profits. Although the business value is high, usability is only one mechanism for driving profits and success.”
It is true that companies cannot survive without customers but they can survive without usable products. Worrying about usability is moot if companies aren’t profitable, and there are many ways to drive profits besides usability.