Design Matters
Monday, July 26th, 2004ClickZ — “After weeding out companies that were delisted during that period, the Design Council discovered 166 “design-lead” companies that outperformed the market by 200 percent during the study’s span. Even 2000-2003’s bear market, companies that emphasized design (and won design awards) performed better than those that didn’t. They lost less value when times were […]