Next time you shop, give them the finger.

“Grocery operators hope the big investments in technology will help them better withstand competition from big-box discounters that are making food a mainstay of their product mix.

Supervalu Inc. of Eden Prairie said it’s close to testing a system that allows customers to pay for groceries by placing their finger on a scanner. Other chains such as Albertson’s and Food Lion are rolling out “smart” shopping carts that allow people to price-scan groceries as they shop.”

4 things:

  1. Technology is never a silver bullet alone.
  2. How many times will we have to hear, “But what if someone cuts off my finger to buy liquor of diapers?!”
  3. How many times will we hear, “I don’t want these stores to know what I put in my trolley!”
  4. Is this user-business balanced design?

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