In Search of a Bat
Grok Dot Com — “When it comes to bats, I’m the sort of shopper who is motivated to buy, but functionally clueless. I need to feel I’ve made a well-informed decision, that I’ve got just the right one. And who knew bats could be so complicated? But, as you sell them, I was kinda hoping you would explain it to me, so I’d feel really good about my purchase.”
Good anecdote about user frustration.