How REI scaled e-commerce mountain
Computer World Malaysia — “Most shoppers, Schueler says, follow a predictable sequence of steps before they make a purchase. Making a purchase is really the culmination of the shopping process. The first steps — information-gathering and price comparisons — are ideally suited for the web. In fact, 86 per cent of people go online to gather information, comparison shop, get coupons or conduct self-service tasks such as paying bills or checking the status of an order, according to Schueler. Only 14 per cent go online to purchase.”
(Thanks for the submission Daniel!)