Comments on: Sharing the secrets of customer loyalty http://www.webword.com/wp/2004/04/29/sharing-the-secrets-of-customer-loyalty/ The usability blog of John S. Rhodes Wed, 08 Oct 2008 03:00:35 +0000 http://wordpress.org/?v=2.0.3 by: dszuc http://www.webword.com/wp/2004/04/29/sharing-the-secrets-of-customer-loyalty/#comment-3689 Tue, 30 Nov 1999 00:00:00 +0000 http://www.webword.com/wp/2004/04/29/sharing-the-secrets-of-customer-loyalty/#comment-3689 Who does user profiling and target marketing well today on the web? Who does user profiling and target marketing well today on the web?

]]> by: JB http://www.webword.com/wp/2004/04/29/sharing-the-secrets-of-customer-loyalty/#comment-3690 Tue, 30 Nov 1999 00:00:00 +0000 http://www.webword.com/wp/2004/04/29/sharing-the-secrets-of-customer-loyalty/#comment-3690 Fly Buys is a loyalty program that was set up to encourage consumers to shop at certain places. <br /> <br /> You get points for $ and they can be redeemed for flights - originally. now I think you can get more than flights, but it has been a long time since I been back home to Oz. :(<br /> <br /> It was originally just Oz, but it looks as though it has migrated across to the Kiwi's as well.<br /> <br /> Honestly, I always saw it as a poor loyalty program, where you knew you were getting profiled for very little return...but I could be wrong.<br /> <br /> http://www.flybuys.com.au/information/fly_web_inf_pa_002.html<br /> Fly Buys is a loyalty program that was set up to encourage consumers to shop at certain places.

You get points for $ and they can be redeemed for flights - originally. now I think you can get more than flights, but it has been a long time since I been back home to Oz. :(

It was originally just Oz, but it looks as though it has migrated across to the Kiwi’s as well.

Honestly, I always saw it as a poor loyalty program, where you knew you were getting profiled for very little return…but I could be wrong.

http://www.flybuys.com.au/information/fly_web_inf_pa_002.html

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