Sharing the secrets of customer loyalty
“Three-quarters of New Zealand households are Fly Buys members and there are few industries that Fly Buys has not yet touched. Already, it has a presence in travel, communications, insurance, petrol, electronics, building, cars, supermarkets, banking, electricity, fashion and sports retailing.”
Being an ignorant American means that I have no idea what Fly Buys is. Can someone explain? Is it just some sort of loyalty program? Is it just a New Zealand and Australian thing?
April 29th, 2004 at 9:38 am
Who does user profiling and target marketing well today on the web?
April 29th, 2004 at 11:47 am
Fly Buys is a loyalty program that was set up to encourage consumers to shop at certain places.
You get points for $ and they can be redeemed for flights - originally. now I think you can get more than flights, but it has been a long time since I been back home to Oz. :(
It was originally just Oz, but it looks as though it has migrated across to the Kiwi’s as well.
Honestly, I always saw it as a poor loyalty program, where you knew you were getting profiled for very little return…but I could be wrong.
http://www.flybuys.com.au/information/fly_web_inf_pa_002.html
July 11th, 2004 at 4:57 pm
Before raising the car tax, the state also has to be in a position where it is unable to borrow money, said McClintock, and neither was the case when Davis increased the tax. Order Development Order Graphics Order Screensavers Order Homehobby Order Audio Order Miccelaneous Order Education Freemiscellaneous Freeutilities Freeinternet Before raising the car tax, the state also has to be in a position where it is unable to borrow money, said McClintock, and neither was the case when Davis increased the tax.
March 25th, 2005 at 9:31 am
Her big butt jiggled wonderfully as my stomach slapped into it at the bottom of each stroke Frizzed Font For Mac Ruby got me up and h Diskspace Ruby got me up and h Takeaway 68k Ruby got me up and h Fastcut Ruby got me up and h The Castle While everyone was congratulating Mistress Rachel for a magnificent performance, Mistress Chris told me, Go to Stephanie and comfort her