You have $1,000 to spend to boost traffic to your web site. Pretent that you only have two choices. You can either use the money to increase your search engine ranking or you can buy a Google text ad (AdWords). What do you do? The savvy reader might say: Do Both! Split the money between a search engine optimization solution (e.g., software, consulting time, HTML tweaking) and AdWords (i.e., pay per click).

But is that actually a savvy approach? Where is the decision model here? In other words, how do you really know what to do with your money when you are trying to figure out how to boost your traffic? How do you know how much money to allocate to what approach? The less money you have the more important this is.

Read the rest of my rant…