CAN-SPAM And Beyond: Email Marketing In An Era Of Customer Control
Posted on April 6th, 2004 in Usability | No Comments »
WebProNews — “The outcome of all of this activity was that customers awoke from a privacy and permission sleep in 2003. Whether you believe consumers are actually in significantly greater control over their personal information and marketing messages they receive is irrelevant. Consumers believe they are – and will punish those organizations that don’t understand and respect this reality.”
