I found his text size too small when I first arrived at the site, so I made the text larger. But that moved all the posts down, so I scrolled to the top to find the post in question and it wasn’t there. Am I on the same page? thought I to myself. It took me about 30 seconds to figure out that the posts were in chronological order (because it’s really hard to read that light gray text on a white background) , and then I rolled my eyes.

Perhaps this rant is more about categories of blobs? I dunno. My site will stay the way it is because, for the most part, the posts are mutually exclusive. I don’t know how many people read it via feed. But, when I actually go to a site (yes I am not my user) I look for that whole above-the-fold content to be new. If it’s not, I am on my way to the next site.

“No other form of written communication works that way, and in fact almost no form of human communication works like that.” Written, I agree since most other writing stays the way it is once it is published (books and accounting sheets where history is important). No other form, not so much. Radio, TV… you “load” those and you get the most current content.

“What’s most important is catching up with the content you haven’t seen before.” Please don’t tell me what is most important to me. While this happens to be true (for me), thanks to that whole mutually exclusive idea, I don’t care if I have to scroll down to read “previous” posts.

Seeing the most recent post at the top also helps me decide if I want to keep coming back. Say, for example, a blog doesn’t update its content and is stuck at September 30, 2003. That makes me wonder if the content will eve be updated and I stop coming back after a while. And I don’t have to scroll to the bottom to find this out.

Mmm, ranting. Sorry John, it was a jestful jab. :)