Internet Marketing Is In - Trade Shows Are Out?
Strategic Marketing Montreal — “A trade show can be an important part of a coordinated marketing strategy, since there are many holistic or spin-off benefits from trade show participation. This Newsletter has explored how such holistic benefits can be generated.”
Comments: The article basically states that you aren’t going to get many direct benefits (e.g., sales) from trade shows but that you still get many indirect benefits (e.g., managing perceptions, credibility).
December 3rd, 2007 at 5:11 pm
Anything that gives you exposure is going to be beneficial to your business, of course.