Directory Assistance is a $22 billion Industry?
TMCnet.com — “These are numbers that are difficult to fathom. This money could probably end world hunger, build better schools worldwide, reduce worldwide poverty rates and more. I found another market research company, The Pierz Group that pegs the US directory assistance market in 2004 at more than $6 billion, growing to over $8 billion in 2007!”
March 24th, 2004 at 1:03 pm
Is this number (22B$) so high because people are overloaded with information everyday and thier ability to remember simple things like a short set of numbers is decreasing?
Along the lines of the business opportunity, what other “simple things” do people have to remember that we can support at a minimal cost?
“We screw the other guy and pass the savings on to you!”
March 30th, 2004 at 4:24 am
The scary thing is how poorly self serve directory assistance is done over the web. Google could clean up on this vertical application alone, making it faster to retrieve the information you need via directories. Admittedly, I think White Pages in Australia at www.whitepages.com.au does a pretty good job.