Inherent Value Testing
Jared Spool — “Is your web site chartered with encouraging people to buy or use your product or service? Is it succeeding? It turns out there is a simple usability testing technique that can help you measure how your site communicates your product’s inherent value.”
Also, don’t miss Part II
March 23rd, 2004 at 10:48 pm
Think! Spool is counting on you not to.
March 24th, 2004 at 12:45 am
From memory, is this technique where you ask 2 different groups to look at a product. Group 1 - more experienced users, Group 2 - newbies to the product?
March 24th, 2004 at 6:50 am
I don’t mean to be a thicky here, but isn’t Inherent Value Testing just a UIE branded term for informal, high-interaction formative testing?
I don’t get it; is this new?
“As their working through the site,” Proving that spell check just isn’t enough.
March 24th, 2004 at 7:36 am
Formative testing as described by Userfocus
Formative tests are carried out:
* During the development of a product;
* To mould or improve the product;
* Virtually anywhere (you don’t need a lab);
* With the test administrator and the participant co-present.
The outputs from a formative test may include:
* Participant comments in the form of a “thinking aloud” narrative (for example, attitudes, sources of confusion, reasons for actions);
* Photographs and highlights videos;
* Usability problems and suggested fixes.
Here’s more if you care!
March 24th, 2004 at 7:53 am
Thanks for posting info on formative testing.
Just in case, I was being sarcastic in my questioning of UIE’s “new” testing process.
Someone really needs to develop sarcasm tags. :)