Again and again, just about every single point of strategic thinking gets lost. What is in it for users. What to shut Jakob up, good and proper? Blow him out of the water with a Flash site that wipes out the competition with benefits users actually experience. Stuff they just can't do any other way, with any other alternative, and realize as a primary user goal. For an stock trading site, visualization of information. "I identified three times the opportunities, made twice the money, and spent half the time."

That would be 'cool' too. Start from the assumption there is no Flash, no DHTML, just a overhyped underwhelmed user.