Don't explain an idea to a deer in headlights -- "Are you often tossed into impromptu client meetings where you have to explain complex system architecture or application components to business people? Do you get blank stares and aimless glances at handheld devices? If so, read on; this article provides some advice on communicating complex technical concepts to nontechnical folks." (Comments: The quote I pulled makes it seem like this article is long and full of great wisdom. But, it is short and wimpy.)