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01/02/2002 Entry: "2-Jan-2002 -- When designers ignore consumers, products can flop"

When designers ignore consumers, products can flop (USA Today via Makovision) -- "Sometimes, the problem with faulty designs is that no one wants to say no to a bad idea. It might be the pet project of an overbearing CEO who ignores the advice of his development team. Or a company invests millions in a gizmo only to have consumers, brought in at the 11th hour, reject it."

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