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09/28/2001 Archived Entry: "28-Sept-2001 -- Being Transparent"

Being Transparent (Web Review) -- "It is important to remember that every online interaction you initiate with consumers and customers creates transparency. Your email marketing campaigns do not simply disappear as their efficacy wanes. They continue to litter thousands of mailboxes, buried under new messages. Why do you care? Because your strategy is in that message. And when you change strategies, customers are going to ask why." (Comments: Solid article.)

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