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09/04/2001 Archived Entry: "4-September-2001 -- Why Technology Companies Need Branding"

Why Technology Companies Need Branding -- "Technology is becoming a commodity business, and the relatively established hi-tech companies that find themselves being sucked in to the commodity trap, such as Sun Microsystems, are now realizing the role branding plays in staying out of it." (Comments: Written Oct. 2000.)

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