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08/26/2001 Archived Entry: "26-August-2001 -- From Banners to Scumware to Usable Marketing"

From Banners to Scumware to Usable Marketing (WebWord) -- "Advertising online is not going away. Indeed, it is only going to grow. Unfortunately, most online advertising is abusive and some marketing techniques are just downright devious. Fortunately, there are ways to improve online marketing by following some basic usability principles. By using usable marketing techniques, both users and companies will benefit enormously." (Comments: This is a long article but I hope you don't mind. I had many things to say and I tried to include many valuable links and ideas.)

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