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08/21/2001 Archived Entry: "21-August-2001 -- Brand on the Horizon"

Brand on the Horizon -- "One only has to look at the product in the box versus the price at the counter to believe that cereal must have a very high profit margin. But in fact all the money goes into marketing to differentiate one box from the next on a crowded shelf, and that’s what makes it, like other commodities, such a narrow margin product."

Replies: 1 comment

dare

Posted by how @ 08/22/2001 12:28 PM EST

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