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08/14/2001 Archived Entry: "14-August-2001 -- Christmas in August?"

Christmas in August? (ClickZ) -- "There is no substitute for third-party testing, and then learning from and applying the feedback. Testing does not have to be extensive or expensive or even professional. A few friends or family members and a couple of pizzas can get the job done." (Comments: Usability can be cheap and effective. Some of the marketing folks are starting to figure that out. I say bravo! Now, usability folks need to drink some of the marketing Kool Aid. Marketing can be cheap and effective too.)

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