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07/30/2001 Archived Entry: "30-July-2001 -- Shipping Cost Sticker Shock"

Shipping Cost Sticker Shock (GrokDotCom) -- "Your customers aren't fools, and it's a rare customer who isn't going to scratch his head when confronted with a shipping charge that looks way out of line. Folks expect to get charged something for shipping - after all, it's a trade-off for the convenience of not having to drive anywhere or hassle with crowds. That's worth something, and customers, for the most part, are fair-minded. But they’re not willing to get taken to the cleaners. When you pull this sort of sticker shock with your clients, your credibility isn’t just weakened, it’s destroyed." (Comments: Amazon has been playing this game. It is frustrating. They sometimes drop the shipping, but they also raise the prices.)

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