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07/27/2001 Archived Entry: "27-July-2001 -- Anthropologists adapt technology to world's cultures"

Anthropologists adapt technology to world's cultures (USA Today via CamWorld) -- "She and two colleagues were doing fieldwork for their employer, Motorola, investigating how the company could best enter the emerging markets of Azerbaijan, Kazakhstan and Uzbekistan. They found that people in the Caspian Sea area have learned to read the numbers on bar codes to see where products were manufactured. The buyers believe that products from American companies are better if they were built in America."

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