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07/27/2001 Archived Entry: "27-July-2001 -- The Short-term Benefits of a Usability Strategy"

The Short-term Benefits of a Usability Strategy - "Usability, and professional interface design, is often presented as a long-term strategy for those involved in software development. There is a common perception that as effective as user-centred interface design can be in terms of creating satisfied end-users, brand loyalty, and repeat business, it lacks something of the ‘wow’ factor and will not affect the bottom line in the short term."

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