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07/24/2001 Archived Entry: "24-July-2001 -- Nokia: Ringing up success"

Nokia: Ringing up success (FT.com via Frontend) -- "Mr Lindholm's team studies the ways in which Nokia's different groups of customers behave. The company has tried to give all its phones a similar look and common features, so that a user upgrading from one device to another will find it familiar. But Nokia has also divided its market into segments, looking for designs and features that appeal to the young, the elderly, or business people who do most of their talking on the train."

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