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07/20/2001 Archived Entry: "20-July-2001"

WebWord Comment -- I generally dislike the term CRM (Customer Relationship Management). It is usually just a buzzword that people use to get attention, or to describe some idea that is unclear. It also seems a bit too trendy. I suspect that the term will die in the long term. The reason I mention this is because I came by yet another article on CRM. The first part of the Intelligent Enterprise article was completely useless and I was just about to give up. I'm glad that I didn't because the second page was a lot more useful. The author did a good job explaining how to look at the pieces of CRM (i.e., call centers, sales force automation, enterprise resource planning, data warehouses, and more). It was a useful review that I appreciated.

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