WebWord.com : Interviews : No More Broken Links (6-Jan-99)



No More Broken Links 

An interview with George Bray, CEO of LinkAlarm, Inc.


What is LinkAlarm, and what is your role at LinkAlarm, Inc.?

John, LinkAlarm is an automated link checking service for web sites. People in charge of web sites use our service to be notified when the links on their site stop working. I'm the CEO here and also oversee the technical development of the service.


How does LinkAlarm work exactly?


The entire service is actually a collection of our software programs running on servers around the world. LinkAlarm consists of various systems for customer service and billing, but the main program goes out over the web and verifies every link on every page of the target site. This "robot" (we call him Slash the Link Droid) collects all the links and checks each one. All the link failures are published in a report on our servers and an email summary is sent to the site owner.

It's designed as an automated service, so the maintainer of the web site doesn't have to do anything to have regular quality checks. Each report rates the site with a score out of 100 and a link failure rate, so it's easy to see if attention is required.


Why is it so important to prevent and fix broken links?

While many of us are site developers, all of us are site users. I know how frustrated I get when a site I'm using gives me bad links. It doesn't take too many to make me go somewhere else, to a better maintained site. In fact the recent Georgia Tech web user survey reports broken links as the second worst problem on the web, right behind slow loading pages.

It's often quoted that a useful site provides links to other related sites - that's the power of the web. Unfortunately, there's no mechanism for site developers to be notified when the pages they point to on other sites are moved or deleted. You have to check all your own links to make sure they work.


What are the best ways to prevent broken links?

Don't have any links on your site :-) No, really the best preventative is to check them regularly. If you're linking to other sites, try not to point to individual pages - point to the top of the server if you can.


Besides broken links, can LinkAlarm find other problems?

We report 43 different alarm types including FTP problems, DNS errors, timeouts, redirections and of course the notorious 404 File Not Found. LinkAlarm finds "file://" links that have been mistakenly inserted during site development. The LinkReport also includes a list of email addresses and secure servers used on the site.


How often should a Web site be checked for problems?

That really depends on how often you change your pages. Most of our members check their sites every month, but some have LinkReports running weekly and even daily. Also, sites with a large number of external links (to other sites) need more frequent checking.

We find most people take a couple of weeks to get their sites to a score of 100 (all links checked report no alarms), so then it's just a matter of keeping an eye on the summary emails.


Why do links "break" so often? How does this impact the users of a Web site?

The most common cause of link failure is when the page you're pointing to is moved or deleted. Unless you have a special relationship with the remote site, you're never notified of the change. The first you hear about it is when one of your readers complain you have a broken link.

Users get annoyed with broken links. They expect the links on a site to work, and if they don't you might lose a customer. However, relying on users to tell you about breakages isn't very good. The damage is already done.


Does LinkAlarm fix broken links? (Why or why not?)

No, LinkAlarm doesn't fix your broken links because we don't have access to your HTML source files. But we do all the work of finding which pages have bad links, presenting the information so it's easy to get in and fix them.


What is the LinkAlarm plug-in?

The plug-in works with the LinkReport, letting you jump stright to your HTML source file to fix the problem. We developed it to help site maintainers get to the right file quickly. Wading through your files looking for the corresponding page can add a lot of time to the repair process. With the plug-in, one click and you've opened the page in your favorite HTML editor.


Would you please provide us with some details about the LinkAlarm
"Test Drive"?

Our Test Drive is the best way to try out LinkAlarm on your own site for free. It's a mini-membership for two months which includes two LinkReports on up to 200 pages. All the features of the service are available so you know exactly what to expect. We think it's important for internet services to be really great value with no hidden traps. After the test drive, membership is only $20 a year for monthy checking. 


George, do you have any final words of wisdom? Is there anything special that you would like to share with us?

The web is such a wonderful thing for sharing information between publishers. Being able to link to another site is really powerful and can increase the value of your site, but it's a shame there was no in-built mechanism to maintain the links. We're having a lot of success filling this need for link checking -- our test drivers and members are great at giving us feedback on the service. The great thing about our online model is we can upgrade the service and everybody gets the benefits right away - no updater to download or install. I think web applications have a big future replacing desktop applications.

Did you know there are over 10,000 new domains registered EVERY DAY? I find this absolutely incredible!


George, thank you very much for sharing your thoughts with us. Here are some of my own final comments.

I would like to tell everyone that I use LinkAlarm. I subscribed recently and found out the I had 14 problems (I had about 8 broken links). My site is not large; I only have about 50 pages. And, as you might expect, I spend quite a bit of time looking for these kinds of problems. I still can't believe it...14 problems!

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Take advantage of the free LinkAlarm test drive!

- John

(This interview was conducted via email by John S. Rhodes)

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