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ISSUE #56

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                WebWord.com Newsletter
           "Industrial Strength Usability"
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                 Newsletter Editor
                   John S. Rhodes 
                     John@webword.com
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April 15, 2001                      Newsletter #56
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Table of Contents

1. Editorial: Time, Time, Time or Just Time
2. Book Review: Are Your Lights On?
3. Every Click is an Investment
4. Italy and the Internet
5. The Next Development Platform
6. What Can You Find at WebWord.com?

       
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ITEM #1

Editorial: Time, Time, Time or Just Time 

There is never enough time. It is always bleeding away and it cannot be
stopped. I'll be the first to admit I don't know what time is, but then,
that doesn't matter. I don't think any person really understands it. I
don't think it matters that I don't understand it. What *does* matter is
that I don't want to *waste* it. 

One of my biggest problems with the internet is that people ramble on and
on. They talk about nothing, chewing up my life. I don't have a lot of
time; I hate wasting it, especially if there isn't enough value in what I
am reading or doing. 

Wake up publishers! It isn't that hard to cut out about 50% of the text of
an article and still leave it with 90-100% of original meaning. If you can
rip out junk and waste, do it. You'll help a lot of people. 

I've made my point. Use fewer words. Simplify. With that said, I'll stop
wasting your time. Enjoy the newsletter. 

Cheers,

- John

p.s. Almost 4,000 subscribers! Wow!

John S. Rhodes
WebWord.com -- Industrial Strength Usability
http://webword.com
john@webword.com
607-427-WORD (9673)


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ITEM #2

A new WebWord.com article is now online:
--> http://webword.com/moving/lightson.html

"Book Review: Are Your Lights On?"

I recently finished Are Your Lights On? by Donald C. Gause and Gerald M.
Weinberg. It is a book that is all about problem solving. I never knew
that so much of usability is about problem solving. But it is. It really
is.

In the book review, I list 16 core problem solving ideas. Even if you
don't care about the book and don't plan on buying it, these are worth
reviewing. Enjoy!

You can read the new article here:
--> http://webword.com/moving/lightson.html


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ITEM #3

A new WebWord.com article is now online:
--> http://webword.com/moving/biglie.html

"Every Click is an Investment"

You must treat each click on your web site as an investment. If your site
is satisfying, and if your site is easy to use, then every click will
provide your customers with value. When they see that value, they will not
want to leave your web site. If customers don't want to leave your site,
then your competitors are not just a click away. 

You can read the new article here:
--> http://webword.com/moving/biglie.html


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ITEM #4

A new WebWord.com article is now online:
--> http://webword.com/moving/williams001.html

"Italy and the Internet"

This is a guest article by Brendan J. Williams. He currently works at
Bloomberg as a financial analyst. His core job is to review Italian mutual
funds, summarize them, and translate them into easy-to-digest reports.
Brendan also spent about a year in Italy and is quite familiar with its
culture and business practices. 

In this article, Brendan talks about Italy and the internet. He covers
three main areas: The Italian economy, the impact of the internet on
Italy, and future prospects. It is well-researched and written. Take a
look.

You can read the new article here:
--> http://webword.com/moving/williams001.html


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ITEM #5

A new WebWord.com article is now online:
--> http://webword.com/moving/platform.html

"The Next Development Platform"

Technology is not stable. It changes over time; it is a moving target. In
contrast, humans are quite stable. Each human might not be stable, but as
a whole, humans are very constant. Stability and predictability are good
things. Therefore, development and design should be based on humans.
Specifically, development should be based on a human platform not a
technological platform. 

You can read the new article here:
--> http://webword.com/moving/platform.html


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ITEM #6
    
What Can You Find at WebWord.com?


WebWord.com Services
>> http://webword.com/services/index.html

Articles (Moving WebWord)
>> http://webword.com/moving/

Expert Interviews 
>> http://webword.com/interviews/

Recommended Books
>> http://webword.com/books/booksindex.html

Newsletter Archive
>> http://webword.com/archive

Weblog Archive
>> http://www.webword.com/weblog

Usability Reports 
>> http://webword.com/reports

Recommended Web Sites
>> http://webword.com/hotsites.html


----- End of WebWord.com Usability Newsletter #55 ------

      (c)2001 by WebWord.com and John S. Rhodes. 
                 All rights reserved.
 

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Do not reproduce or redistribute any material from this document,
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