CEOs and Usability
“Talking to a CEO about usability can be wonderful or terrifying. The difference between raging success and total failure comes down to understanding exactly what the CEO needs to know and then adjusting your usability message to fit. This article explains how to understand various contexts, and in turn, how to position your usability message.” (Authors: John Rhodes & Daniel Szuc, Source: Apogee)
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p.s. Have you seen these other articles on Apogee? Take a look now…