Old Content Matters!
We’ve heard it before, but it is true: old content is good content. Here’s an example of my own:
UPS: Arrival, Arrival, Departure, Arrival, Departure… It has been popular recently, but I don’t know why.
That’s something to noodle over. You can’t predict the future and you can’t know what people will want tomorrow, or next week, or next year. Generate good content and move along. You never know if you have created a real gem for the future.
I also want to mention that it is a good idea to archive content, but it is a very bad idea to change URLs. You break links (i.e., link rot). Don’t forget that. I’ve run into a lot of broken links recently, especially on my own site. (Grr!)