Usability at the core of iPod emotion
The Age (Gerry Gaffney) — “When products are not differentiated primarily by features and prices are already competitive, factors such as ease-of-use and emotional response can provide a real edge. The Apple iPod is often cited as an example; a little gadget that combines relative ease of use with a strong emotional response. This helps separate the iPod from the swathe of other portable players that are comparable in terms of features and price.”